Three Ways to Build Trust in Business

Trust is important in any relationship. It’s essentially the glue that holds it together. Which is why it’s just as important in our professional relationships as in our personal ones. I wholeheartedly agree with Zig Ziglar, the author and motivational speaker, who said “If people like you they will listen to you, but if they trust you they will do business with you.” Getting your colleagues, and clients to trust you is imperative for success.

But what exactly is trust?

While many people find it hard to eloquently define it, they can easily identify it. It’s a feeling of security based on the belief that someone is knowledgeable, reliable, honest, and effective. When applied to business relationships, trust develops when you consistently provide quality results.

Building trust takes time, and requires consistent behavior. But is entirely doable if you focus on these important core competencies:

  • Sincerity. Everyone loves authenticity, and when people know you speak genuinely, it increases their capacity to trust you. Keep your word. Do what you say you’re going to do. Don’t talk about others when they’re not present, and be open instead of judgmental.
  • Competence. Competence is critical for building trust. How can you be trusted with an important project or promoted to the next level if you haven’t gotten to know your business entirely? Whatever kind of business you’re in, knowing your product is an absolute must. Lack of competence diminishes people’s trust in you.
  • Reliability. Reliability is about dependability and consistency. It measures people’s actions. How dependable are you? Can you be counted on to be on time? People need to know you will come through for them.

Professional success is made up of many factors. You have to be great at what you do, of course, but trust is the one ingredient that builds strong, long lasting business relationships. If you feel you need assistance with your core elements of trust, participate in my Mastermind Executive Coaching series. I guarantee that if you put in the time and work, you will be rewarded.


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